In an Australian tourism first, Destination NSW's new Make Some Our Time campaign uses augmented reality technology which will enable shoppers in eight Westfield centres across NSW to ‘interact’ with NSW native wildlife and inspire them to go and see the real thing.
During the campaign period, Destination NSW will give away $1 million in accommodation vouchers. Westfield shoppers who spend $30 in any participating retailer in-centre, will receive a scratch card that could see them win $200 off any regional accommodation booking over $400.
Westfield Group Managing Director, Australia, USA and NZ, Robert Jordan said with so many Sydneysiders visiting a Westfield each day, it was a perfect match to give something back to shoppers and encourage them to visit regional NSW.
“Everyone deserves a break and it’s wonderful that we can offer our shoppers the chance to visit one of the many beautiful regional areas in NSW”, Mr Jordan said.
To redeem their voucher consumers will just need to log onto www.visitnsw.com and pick from one of the approximately 650 accommodation providers across NSW covering the Blue Mountains, South and North Coasts, Country NSW, Outback NSW, Hunter, Lord Howe Island and Snowy Mountains.
The ground-breaking augmented reality activation will give shoppers the chance to spend time getting to know the ‘locals’ including pelicans, dolphins, whales and kangaroos.
Destination NSW CEO Sandra Chipchase agreed that this was the biggest and most innovative, integrated campaign ever to drive visitation to NSW’s regional areas, tackling head-on the issue of the perceived cost of accommodation being a barrier when people are considering a short break.
The augmented reality activation is at Westfield Bondi Junction, Parramatta, Miranda and Chatswood.