What It Takes To Raise an Olympic Hopeful

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Dreaming of the chance to take Gold at the London 2012 Olympics

Official Olympic Games sponsor and Proud Sponsor of Mums, Procter & Gamble (P&G), is supporting three of Australia's leading athletes as part of its campaign for the London 2012 Olympic Games.

To celebrate this extraordinary effort, P&G invited each athlete’s mum to share in the sponsorship announcement today by being photographed with their offspring by photographer James Morgan. Posing with their mums in a photo shoot for their sponsor were swimmers Eamon Sullivan (for Gillette), Emily Seebohm (for Pantene) and Sophie Edington (for Oral-B).

Dreaming of the chance to take Gold at the London 2012 Olympics

P&G is a Partner to the entire Australian Olympic Team and these ambassadors are Olympic hopefuls whose dream is to secure a place in the Australian Olympic Team to take the hopes of the nation to London. This is the start of a long-standing commitment to improve lives through sport for P&G.

“At a first glance, P&G and its brands have little to do with the Olympic Games, except this. Every Olympic athlete has a mum and mums are with their children every step of the way, nurturing and encouraging them, and helping them realise their dreams. And while we are not in the business of sports, P&G is in the business of helping mums. We help her care for her family every step of the way,” said Maile Carnegie, Managing Director of Procter & Gamble Australia and New Zealand.

“P&G, the name behind some of Australia’s most well known brands, helps mums and families in small but meaningful ways every day with products that make everyday tasks a little easier and more enjoyable. Mum is the unsung hero of the Olympic Games and of life itself, so let’s simply take the time to thank her,” added Maile.

In 2010 P&G and the International Olympic Committee (IOC) announced their global partnership for the next five Olympic Games from London 2012 Olympic Games through the 2020 Olympic Games. P&G will sponsor the next five Olympic Games, including London 2012 Olympic Games, Sochi 2014 Olympic Winter Games, Rio 2016 Olympic Games as well as the PyeongChang 2018 Olympic Winter Games and 2020 Olympic Games. The agreement gives P&G global sponsorship rights, enabling the company to take the Olympic Games to the four billion consumers worldwide served by P&G brands today.

“The Olympic Games are all about improving life through sport, and P&G’s purpose is to touch and improve lives. We are delighted to have P&G as a partner – making a difference for athletes, mums and families,” said Craig Phillips, AOC Secretary General.

P&G has been proudly supporting mums and families in Australia for over 25 years, improving lives of consumers with brands and products that make life a little better every day, making the job of washing dishes, shaving, brushing teeth or caring for the family’s hair a little easier and more enjoyable.

To recognise the lengths mums go to in raising Olympic hopefuls, P&G surveyed the mums of its sponsored athletes and found that collectively the mums have on average so far:

  • Had 5,000 early morning starts
  • Washed 150,000 dishes
  • Travelled 250,000 kilometres or 6.5 times around the world
  • Done 11,000 extra loads of washing
  • Completed 10,000 supermarket trips

About P&G

P&G touches and improves the lives of about 4.4 billion people around the world with its portfolio of trusted, quality brands. The Company's leadership brands include Pampers®, Tide®, Ariel®, Always®, Whisper®, Pantene®, Mach3®, Bounty®, Dawn®, Fairy®, Gain®, Pringles®, Charmin®, Downy®, Lenor®, Iams®, Crest®, Oral-B®, Duracell®, Olay®, Head & Shoulders®, Wella®, Gillette®, Braun®, Fusion®, Ace®, Febreze®, and Ambi Pur®. With operations in about 80 countries, P&G brands are available in more than 180 countries worldwide. Please visit the website for the latest news and in-depth information about P&G and its brands.

P&G Proudly Supporting Mums and Partnering with the Australian Olympic Team for the London 2012 Olympic Games

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