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Dr Jerry Schwartz, Australia’s Willy Wonka of hotel owners

ANGELA SAURINE interviews the man behind some of Australia’s most family-friendly resorts, Dr Jerry Schwartz

jerry schwartz with his wife debbie schwartz and children dane amber and lara at the opening of paradise resort gold coast in 2020
Jerry Schwartz with his wife Debbie Schwartz and children Dane, Amber and Lara at the opening of Paradise Resort Gold Coast in 2020

Meet hotelier Dr Jerry Schwartz: Australia’s own Willy Wonka

He’s one of the biggest private hotel owners in Australia, but Dr Jerry Schwartz hardly fits the stereotype of a billionaire businessman. The long-haired larrikin rarely wears a suit, can often be seen driving miniature trains around his resorts, and has a penchant for jumping into the pool at launch events. It’s little wonder he’s become known in the industry as Australia’s own Willy Wonka, a reference to the eccentric character from the Roald Dahl classic Charlie and the Chocolate Factory. His youthful demeanour can partly be attributed to the fact that he came into fatherhood later in life, inspiring him to buy family-oriented properties his children could enjoy, including Paradise Resort Gold Coast, and introduce kid-friendly features at others, such as the Fairmont Resort & Spa Blue Mountains, Crowne Plaza Hunter Valley and Sofitel Sydney Darling Harbour. As his children, Dane and twins Lara and Amber have grown up offerings have evolved from playgrounds, jungle gyms, merry-go-rounds and waterparks to video arcade games and ice-skating rinks. “I have to keep adding facilities for older kids as well,” he says. “And my wife is into horses, so we also introduced pony rides at the Fairmont and Crowne Plaza.”

dr jerry schwartz son dane and wife debbie with the dalai lama at fairmont resort and spa blue mountains
Dr Jerry Schwartz son Dane and wife Debbie with the Dalai Lama at Fairmont Resort and Spa Blue Mountains

Dr Schwartz took over the Schwartz Family Company (SFC) from his parents, Dr Bela and Eve Schwartz, who built up their property portfolio after emigrating from Hungary after World War II. His father was a trained dentist and his mother a dental assistant. Dr Schwartz followed in their medical footsteps, graduating as a doctor, and still works as a cosmetic surgeon at The Aesthetic Surgery Centre in Sydney’s Matraville a couple of days a week. Today, SFC is the largest privately owned hotel group in the country, with 15 properties spread throughout Queensland, NSW and Victoria.

kids riding the miniature train at crowne plaza hunter valley
Kids riding the miniature train at Crowne Plaza Hunter Valley

Dr Schwartz is a successful hotelier but also a philanthropist

Charity work is also close to Dr Schwartz’s heart, and he has performed oculoplastic surgery in Mongolia and India, established clinics in the countryside of East Timor and acted as the ‘ride doctor’ on charity cycling trips. After his father’s death, he and his mother co-founded The Schwartz Foundation as a memorial to his community and professional work, supporting not-for-profit organisations and selected projects both in Australia and overseas. They include the Room for Hope program, in which SFC hotels adds a $1 donation to the bill of each guest. He also invites charities to fill the rooms of new hotels on the first night, with the Starlight Children’s Foundation, Camp Quality and Variety the Children’s Charity among those who benefited at the relaunch party for Paradise Resort last year. “It’s a really great way to put karma into a new hotel,” Dr Schwartz says. In the lead-up to the Dalai Lama’s Australia tour in 2015, he also commissioned a special suite to be designed and built for him for his stay at the Fairmont, organised through his contacts at the Friends of Dalai Lama Australia, with no TV and a Buddhist monument (a TV has since been added). “That was also great karma for the Fairmont, to allocate the whole hotel to his teachings,” he says.

dr jerry schwartz left dressed as an elf at the sofitel sydney darling harbour at christmas
Dr Jerry Schwartz, left, dressed as an elf at the Sofitel Sydney Darling Harbour at Christmas

Although the COVID-19 pandemic was challenging, dealing with postponements and cancellations as borders were jammed shut in the wake of new outbreaks, Dr Schwartz took the opportunity to introduce even more family offerings. Indeed, during this time, he built a new water park at the Crowne Plaza Hunter Valley, an ice rink at the Fairmont and a new adults pool at the Paradise Resort, complete with dodgem machines and a penguin habitat.

a girl riding the merry go round at crowne plaza hunter valley
A girl riding the merry go round at Crowne Plaza Hunter Valley

A businessman dad

While juggling so many different projects at once keeps him on his toes, Dr Schwartz clearly loves working in the hospitality industry. “It encompasses so many facets, from buying a hotel and dealing with banks and real estate agents to running the hotel, sales, marketing, revenue management and IT,” he says. But, as you would expect, maintaining a good work-life balance is also a high priority. “With three young kids myself, that obviously takes up a lot of time,” he says. “I like to take the fact that I’m older and richer to spend more time with my kids. I just don’t watch TV.”


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