What’s your idea of the perfect holiday? Is there really such a thing and, if there is, how much does travelling with the family – with kids – compromise the idealised notion of ‘perfect’?
A recent survey conducted by ESCAPE TRAVEL polled more than 1000 Australian parents, to get to the nitty gritty of family holidays and parenting and discovered that a large proportion of Australian mums and dads feel the ‘picture perfect’ holiday reviews they read in the media are unobtainable.
Respondents revealed they often experience ‘holiday envy’, with 32 per cent feeling that photos shared on social media of other family holidays were more ‘perfect’ and ‘enjoyable’ than their own.
It seems living up to the ‘ideal’ adds pressure, with more than half of those surveyed admitting they tend to embellish and relay a rosier account of their family holiday experiences to family and friends on their return!
Despite these findings, Australian families are keener than ever to escape, with the research showing 80 per cent would take a year out of their lives to go travelling if they had the money and resources.
43% say the perfect length of time for a family holiday is five days to a week
37% say the perfect length of time for a family holiday is two to three weeks
41% say they would describe their last family holiday as great fun
16% say they would describe their last family holiday as relaxing
17% say they would describe their last family holiday as too expensive
34% say the best part of going on a family holiday is exploring new places together
26% say the best part of going on a family holiday is creating new family memories
37% say the most stressful part about their family holiday is keeping within the budget
20% say the most stressful part about their family holiday is airport and flight deadlines
The Escape Travel ‘Family Escapes Survey’ was conducted internally in 2013, 1099 parents were surveyed Australia wide. Of those surveyed, 67 percent were female and 33 per cent were male.
On the back of the research findings, ESCAPE TRAVEL has launched a competition, ‘Search for the Escape Travel Family Holiday Reviewer’ and will recruit a person with a knack for writing, who can give an honest and no holds barred account of their family holiday via Escape Travel’s blog, Family Escapes magazine and social media channels – and the winner will receive THREE exciting family holidays – one international and two domestic!
Escape Travel national marketing manager, Emma Gilleland, said it was time to share some holiday reviews that everyday mums and dads could relate to.
“We’re on the hunt for someone with a passion for travel and a knack for writing who is willing to share a real, honest and interesting account of their family holiday – hilarious moments, family tiffs and stressful situations included,” Mrs Gilleland said.
The competition starts today (July 29) on Facebook until August 26, 2013.
Follow Escape Travel on social media and use #EscapeTravelFamily to join the conversation.